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Can Sustainability Save the Hospitality Sector?
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120 businesses from the hospitality and travel sector have participated over the last 6 months in Ireland’s first ever state-funded green hospitality programme, Fifty Shades Greener, including celebrity TV chef Kevin Dundon’s Dunbrody House Hotel in Co. Wexford, and as a result are set to save approximately 30% on their energy, water and waste bills when they finally reopen their doors next month, at no extra cost to themselves.

Founded in Liscannor, Co. Clare, by sustainability expert Raquel Noboa, Fifty Shades Greener saw a massive demand for their services during the pandemic. With clients ranging from hotels, restaurants, tourist attractions and even Croke Park, they have grown their client base more than 500% in the past 12 months. Funded by the Kildare and Wicklow Education and Training Board and SOLAS, they have expanded from a one woman show to a team of eight with operations in both the UK and Ireland and clients from all over the world. Participation in the programme is completely free to all businesses in the hospitality sector in Ireland and teaches simple and costless steps to help reduce carbon emissions and cut operating costs by €10,000 - €60,000 per year on average, by lowering energy and water use and waste generation.
Pictured L-R Kevin Dundon and Raquel Noboa, Dunbrody House Hotel Co Wexford.Pic Arthur Ellis.